Rimba means deep forest or wild jungle in Indonesian. RIMMBA the brand is inspired by an Indonesian story book from Karunia's childhood. Rimba was both a forested habitat for jungle dwelling animals and a mystical world where the animals in the jungle met at a pond in the wee hours of the night to exchange wisdom about the untamed jungle. The pond would glow and light up the night sky, as if it had effervescent properties. This magical story inspired Karunia until today, fueling a lifelong desire to explore the mysteries of nature, protect natural habitats, and preserve wildlife. Thus, RIMMBA the Brand was born—a manifestation of Karunia's wish for a conscious and compassionate world that celebrates nature's beauty and the healing power of plants. To journey to rimba is to leave the known behind and discover our inner, intuitive wisdom. RIMMBA aims to connect with the mystical spirit of the jungle, encouraging a deeper appreciation for nature and fostering a more conscious and caring relationship with the world around us. We hope those who wear RIMMBA garments feel the energy of the people who crafted it and the healing abilities of the plants.

Born and raised in Bali as a third-culture-kid to Swiss-Filipina parents, Karunia grew up inspired by local artisans, painters, her entrepreneurial family, and the raw beauty of her homeland. Karunia's creative path embodies a fusion of cultures, a love for design, and a deep appreciation for the environment. From a tender age, Karunia's heart was captivated by design, driving her to explore self-expression through the creation of her own distinctive wearable garments and experimenting in other crafts. Driven by her passion, Karunia ventured beyond the sandy shores of Bali and pursued fashion at the Rhode Island School of Design and later completing her studies in The Netherlands. Upon returning to Bali, Karunia's deep connection with nature and her artistic passions drew her to the island of Sumba. Here, she immersed herself in the world of traditional and heritage dying techniques using native plants, while learning from skilled master artisans. This craft instilled a deep, profound love in her, and Karunia became absorbed in the world of natural dyes, honing her knowledge and skills, and thus, RIMMBA the Brand was born. RIMMBA became the tangible manifestation of Karunia's dreams and passions for hand-crafting, creating, and her love of Mother Nature. Through her brand, she embraces and shares her personal love for weaving, designing, natural colors, printing, sewing, drawing, painting and various other crafts. This connection between her heart, humanity, and the natural environment became the essence of RIMMBA, fostering a unity that radiates through her artistry to the world.

At RIMMBA, we wholeheartedly believe sustainability goes far beyond material aspects and extends to encompass positive impacts on the community and a harmonious integration with the land. Our commitment is to Mother Earth. Living amongst master craftsman in Bali, we have forged strong connections with local communities and possess fluency in the language. Our mission is to bring both sustainability and the art of traditional dyeing techniques to the contemporary world of fashion, bridging the gap between master artisans in Indonesia and visionary designers and brands in the west. Through RIMMBA, we strive to ensure the vitality and preservation of this treasured traditional art, celebrate the exceptional craftsmanship of its artisans, and share the energy and healing properties of Indonesia's native plants.